Top 15 | What to do in Essaouira

Looking for a charming and authentic holiday destination? Stop searching—Essaouira is calling your name! Perched along Morocco’s Atlantic coastline, this enchanting city delivers a perfect mix of history, culture, and breathtaking scenery. Whether you’re here for adventure or relaxation, Essaouira promises memories to treasure.

1. Essaouira’s Port

Essaouira’s fishing port is a lively hub of activity and an essential stop for visitors. Every day, local fishermen haul in their fresh catches, giving you a glimpse into the rhythms of coastal life. Right next door, the bustling fish market lets you not only see the action but also taste it! Pick up the freshest seafood and have it grilled on the spot in the small, no-frills restaurants nearby.

Of course, no visit to the port would be complete without spotting the iconic blue boats, neatly lined up and begging to be photographed. With its laid-back vibe and traditional charm, Essaouira’s port feels worlds apart from busier places like Agadir, offering a slower, more intimate look at Morocco’s coastal culture.

2. The historic ramparts 

The ramparts of Essaouira, dating back to the 18th century, are steeped in history and were once the city’s primary defense against pirates and invaders. Today, these remparts offer visitors a chance to step back in time while soaking up panoramic views of the Atlantic.

Take a leisurely stroll along the fortifications, where you’ll find old cannons standing guard over the ocean. The contrast between the golden stone of the walls and the deep blue of the sea creates a visual feast you won’t forget, and unlike the imposing walls of Fes or El Jadida, Essaouira’s ramparts are surprisingly approachable, making them perfect for a relaxed exploration. It’s a great spot for families—kids will love climbing the old fortifications while adults enjoy the scenery and the ocean breeze. For families, the ramparts double as an open-air playground, where kids can let their imaginations run wild, pretending to be pirates or explorers. Nearby, the surrounding medina offers plenty of spots for a quick snack or refreshing drink, ensuring everyone stays energized during the visit.

3. Essaouira’s Beaches

Essaouira’s main beach extends for miles along the Atlantic coast, providing ample space for sunbathing, beach activities, and water sports such as kitesurfing and windsurfing. The area’s consistent winds make it a prime destination for enthusiasts seeking exhilarating wave-riding experiences.

For those in search of a more tranquil setting, Sidi Kaouki offers a serene escape, popular among surfers for its laid-back atmosphere. Similarly, Moulay Bouzerktoun is renowned for its more challenging windsurfing conditions, attracting experienced athletes. Unlike the bustling beaches of Agadir, Essaouira’s coastal stretches remain largely unspoiled, offering a natural retreat ideal for relaxation. Families can enjoy the safety of shallow waters and expansive sandy areas, while couples may find the sunsets along the shoreline particularly enchanting. For an even more secluded experience, consider visiting Iftane Beach, a hidden treasure where you can unwind in complete tranquillity.

4- The Souk of Essaouira

If you’re curious about Moroccan markets but find the bustling souks of Marrakech or Fes overwhelming, Essaouira’s souk offers a refreshing and calmer alternative. This charming marketplace lets you explore at your own pace, enjoying its relaxed atmosphere while uncovering the vibrant and diverse offerings spread across its colourful stalls. The souk is a treasure trove of Moroccan craftsmanship. You’ll find beautifully handwoven Berber rugs in bold, geometric patterns, silver jewellery adorned with intricate designs, and aromatic spices that will transport your senses. Unique to Essaouira, thuya woodcrafts stand out as a highlight—crafted from locally sourced wood, these pieces range from decorative boxes and bowls to larger furniture items, each carefully carved and polished by skilled artisans.

The market also features stalls overflowing with traditional Moroccan clothing, such as flowing kaftans, scarves, and leather goods, including bags, sandals, and belts. If you’re interested in Moroccan cuisine, the souk is a great place to pick up ingredients like preserved lemons, olives, and local honey, as well as regional argan oil—renowned for both its culinary and cosmetic uses. Beyond shopping, the artisans are often eager to share their expertise, offering insights into their techniques and the cultural significance of their work. This personal connection makes the experience feel more meaningful, turning a simple market visit into a deeper cultural exchange.

If you’re visiting Essaouira with a rental car, it’s recommended to park near the souk for easy access. There are several parking areas within walking distance of the market, so you won’t have to worry about finding a spot too far from the action. You can leave your car in one of the designated parking lots or street spots, and from there, it’s just a short stroll to the souk entrance.

5. Surfing and Kitesurfing

Essaouira is a haven for water sports enthusiasts, thanks to its steady winds and ideal coastal conditions. The city’s main beach is perfect for beginners looking to try their hand at surfing or kitesurfing, with gentle, predictable waves and a welcoming atmosphere.

For those seeking more of a challenge, Sidi Kaouki, just 20 kilometres south, is a popular spot known for its powerful waves and unspoiled beaches. Advanced surfers and kitesurfers may prefer Moulay Bouzerktoun, located 30 kilometres north of Essaouira, where stronger winds create thrilling conditions for the more experienced. Up to you!

Numerous surf schools in Essaouira and Sidi Kaouki cater to all levels, so whether you’re a complete novice or a seasoned pro, there’s an opportunity to sharpen your skills while enjoying the stunning coastal scenery. And with surf schools offering lessons for children as well, it’s an activity the whole family can enjoy!

6- The Skala of Essaouira

The Skala of Essaouira is a must-see for anyone visiting this charming coastal city. Built in the 18th century, this impressive fortified structure was designed to protect Essaouira from maritime attacks. Today, it stands as a striking reminder of the city’s military past, with its tall stone walls, cannons still pointing towards the Atlantic, and panoramic views that will take your breath away.

Take a walk along the ramparts of the Skala, where you can admire the well-preserved bastions and the sweeping vistas of the ocean and the city below. The Skala du Port offers an exceptional view of Essaouira’s iconic blue fishing boats, while the Skala de la Kasbah, with its towers and passageways, provides a fascinating glimpse into the past. The changing light throughout the day creates stunning contrasts between the golden stone and the deep blue sea, making it an ideal spot for photographers.

In addition to its historical significance, the Skala is also a great place to see local craftsmanship in action. Along the ramparts, you’ll find artisans working with thuya wood, a special wood unique to Essaouira, creating intricate designs and beautiful handcrafted items. It’s the perfect place to pick up a unique souvenir or simply enjoy the creative atmosphere.

7- Place Moulay Hassan

Moulay Hassan Square in Essaouira is a relaxed and charming spot where locals and visitors alike gather to enjoy the atmosphere. Situated near the port, it’s a great place to grab a coffee or simply watch the world go by. You’ll find street performers, fishermen unloading their catch, and a few cafés offering a perfect view of the lively surroundings. It’s not overly busy, but it has a nice, laid-back vibe that captures the essence of Essaouira—ideal for a leisurely stroll or a quick rest during your exploration of the city.

8- Gnaoua culture

Gnaoua music originates from the traditions of African slaves brought to Morocco, blending healing rituals, Sufi spirituality, and ancient rhythms. In Essaouira, this culture has flourished and remains deeply rooted in the city’s identity. Each year, the Gnaoua and World Music Festival celebrates this unique musical genre, attracting artists from around the globe. Outside the festival, Gnaoua music can be experienced at venues such as Dar Souiri, Taros Café, or during spontaneous performances at Moulay Hassan Square. Played with instruments like the guembri and qraqeb, Gnaoua music offers a true immersion into the soul of Essaouira, combining tradition, spirituality, and artistry.

9- The Simon Attias Synagogue

The Simon Attias Synagogue in Essaouira is a charming example of traditional Moroccan Jewish architecture. The building’s exterior is relatively modest, blending seamlessly with the surrounding buildings in the medina. Inside, however, you’ll find a more distinct design, with wooden beams and decorative touches that reflect the rich cultural history of the Jewish community in the area. The synagogue’s spacious prayer hall features a simple yet elegant design, with a beautifully crafted wooden ark that holds the Torah scrolls. The windows allow natural light to filter in, creating a peaceful and serene atmosphere. The architectural style blends elements of Moroccan craftsmanship with Jewish religious traditions, making it a unique and interesting place to visit during your holiday.

10. Medina of Essaouira

A UNESCO World Heritage site, the Medina of Essaouira is one of the city’s most captivating spots. Its narrow, winding streets create a charming labyrinth that’s perfect for wandering. Unlike other Moroccan medinas, Essaouira’s is much more relaxed and easier to explore. As you stroll through, you’ll come across artisan workshops, art galleries, shops with traditional clothing, and inviting cafés where you can enjoy a refreshing mint tea. The Medina is also dotted with peaceful squares where you can stop and soak in the tranquil atmosphere of the city. Whether you’re traveling solo, as a couple, or with family, the Medina is a safe, welcoming place that’s ideal for a leisurely walk through Morocco’s rich history.

Along the way, you’ll be drawn to the lively, warm vibe of the cafés and restaurants. Why not try some traditional Moroccan dishes like tagine or couscous, all while soaking up the vibrant atmosphere of Moulay Hassan Square, where musicians and street performers add a touch of local flair.

11- Sidi Mohammed Ben Abdellah Museum

The Sidi Mohammed Ben Abdellah Museum in Essaouira is a fantastic stop for anyone keen to explore the rich history and culture of this charming city. Housed in a beautiful 18th-century palace, the museum is a perfect blend of traditional Moroccan architecture and fascinating exhibits. As you step inside, you’ll be greeted by intricate mosaics, serene courtyards, and a collection of art that tells the story of Essaouira’s past. Inside, you can wander through displays of archaeological finds, traditional musical instruments, colourful Moroccan clothing, and local crafts like thuya woodwork, which Essaouira is famous for. Visitors will also get to see contemporary art and pieces that reflect the city’s evolving culture.

The Sidi Mohammed Ben Abdellah Museum provides a peaceful and welcoming atmosphere where you can take your time and truly immerse yourself in the local heritage, offering a fascinating glimpse into Essaouira’s rich legacy.

12. The Island of Mogador

The Island of Mogador is also a great spot for families, offering a peaceful adventure for children and adults alike. The boat ride over is an exciting start for little ones, and once you arrive, they can enjoy exploring the natural beauty of the island. With its wide, open spaces and quiet beaches, it’s a fantastic place for kids to run around, spot local wildlife, or simply enjoy some time by the sea. The ruins and historical sites also provide an interesting and educational experience, sparking curiosity about the past. Overall, it’s a fun and relaxed outing that everyone in the family will enjoy!

13. Horseback and Camel Rides

For a truly authentic experience in Essaouira, a horseback or camel ride along the beach is a must. These rides typically last between 1 to 2 hours, offering beautiful views of the Atlantic Ocean and allowing you to enjoy the peacefulness of the coastal landscape. Perfect for all ages, from adults to children, this activity offers a wonderful sense of freedom. Prices generally range from 150 to 300 MAD per person, depending on the duration and whether you choose a longer excursion to explore the nearby dunes, forests, or traditional villages. It’s a great way to discover the surroundings of Essaouira at a relaxed pace.

14. Visit an Argan Oil Cooperative

Essaouira is situated in the heart of the Argan oil-producing region, making it the perfect place to learn about this iconic Moroccan product. A visit to a local cooperative, often run by women, offers an authentic look at how Argan oil is traditionally produced—from the harvest of the Argan nuts to the extraction of the precious oil. During your visit, you can also purchase a range of Argan-based products, including cosmetics and culinary oils, all while supporting local communities. It’s an insightful experience that allows you to take home a piece of Moroccan culture.

15. Hiking in Souss-Massa National Park

For nature lovers and adventure seekers, hiking in the Souss-Massa National Park—located just an hour and a half by car from Essaouira—is an unforgettable experience. This vast park spans thousands of hectares and boasts a rich variety of wildlife and plant species. It is particularly renowned for its rare bird species, including the bald ibis, making it a prime destination for birdwatchers and nature enthusiasts.

The park boasts well-marked trails that guide you through a variety of landscapes, from expansive sand dunes to lush argan forests. There are routes suitable for all abilities: families can enjoy the more relaxed paths, while seasoned hikers can take on longer trails offering breathtaking panoramic views of the Atlantic Ocean. A visit to this park provides a perfect opportunity to connect with nature and discover a lesser-known side of Morocco, just a short drive from Essaouira’s iconic beaches.