Top 15 | What to do in Agadir

Agadir is a must-see destination in Morocco, offering a perfect mix of sunshine, beaches, and culture. Known for its beautiful coastline, Agadir boasts nearly 10 kilometres of golden sandy beaches, making it an ideal spot to relax and enjoy the sun. With over 300 days of sunshine each year, it’s a fantastic destination to visit all year round.

1. The Polizzi Medina

The Polizzi Medina in Agadir, designed by Italian-Moroccan architect Coco Polizzi, is a modern reconstruction of the original Agadir Medina, which was completely destroyed during the 1960 earthquake. Just a short drive from the city centre, this unique medina recreates the atmosphere of a traditional Moroccan medina, complete with winding streets, stone houses, and beautifully carved wooden doors. As you wander through, you’ll find artisanal shops selling handcrafted goods like carpets, pottery, and jewellery.

The Medina also features workshops where you can watch local artisans create beautiful crafts using traditional methods passed down through generations. It’s an ideal place to pick up authentic souvenirs while enjoying a peaceful and relaxed atmosphere. Unlike the often crowded medinas of cities like Marrakech, Polizzi offers a quieter experience, making it perfect for families with young children. The calm surroundings and family-friendly environment allow children to explore safely, while parents can enjoy the charm of the medina. As you stroll through its charming alleys, you can admire classic Moroccan architecture and soak in the tranquil ambiance.

2. Kasbah Agadir Oufella

Set 236 metres above the city on a hilltop, Agadir Oufella Kasbah is one of the city’s most famous historical landmarks. Built in the 16th century by the Saadian dynasty, this fortress was originally constructed to protect the city from Portuguese invaders. Though much of the kasbah was destroyed in the 1960 earthquake, its sturdy walls remain, offering a glimpse of its past grandeur.

A visit to the Kasbah not only lets you explore a piece of Agadir’s history but also offers stunning panoramic views of the city, bay, and the Atlantic Ocean. The viewpoint is particularly breathtaking at sunset, when the golden light illuminates the city and sea, creating a serene and majestic atmosphere. From here, you’ll also be able to see Agadir’s lively port, with fishing boats and cargo ships, as well as the wide beach stretching below.

The Kasbah is easily accessible by foot or by rental car in Agadir, making it a great spot for both families and seniors. The walk up is manageable for most, but for those who prefer not to climb, driving is a convenient option. With its peaceful atmosphere and less touristy vibe, it’s an excellent place to visit for all ages, offering something for everyone. Families with children will enjoy the open space, while seniors can relax and take in the beautiful surroundings at their own pace.

3. Souk El Had

Souk El Had is Agadir’s largest and most vibrant market of Morocco, offering a fantastic opportunity to immerse yourself in the local culture. With over 6,000 stalls, this vast market features everything from aromatic spices and Berber carpets to traditional clothing, silver jewellery, pottery, and of course, the famous argan oil—a must-buy in the region. Compared to the often crowded and hectic souks in places like Marrakech, Agadir’s souk is well-organised and relaxed, making it perfect for strolling with family or young children.

The market is divided into different sections, which makes it easier to navigate. Whether you’re looking for souvenirs, fresh produce, or just curious about local products, you’ll find plenty to explore. For food lovers, there are plenty of small restaurants and food stalls offering delicious Moroccan dishes such as tagines, kebabs, and fresh fruit juices.

The souk is open every day except Monday.

4. The vallée des oiseaux

Located right in the centre of Agadir, the Vallée des Oiseaux is a charming, free-to-enter zoo that’s perfect for families, especially those with young children. The park is home to a wide range of exotic birds, as well as animals like llamas and kangaroos. It’s an ideal spot to unwind after a day of sightseeing, allowing children to have fun while discovering various fascinating species. Unlike larger, more commercial zoos like those in Rabat, the Vallée des Oiseaux offers a more intimate experience and is easily accessible on foot, making it a convenient stop for everyone.

5. Boat excursion along Agadir’s coast

A boat trip along Agadir’s stunning coastline offers a unique perspective of the city from the Atlantic. During the excursion, you’ll pass by sandy beaches, rocky coves, and crystal-clear waters, with the chance to spot local wildlife like dolphins and seabirds. You can swim or snorkel in hidden coves, explore secluded beaches, and enjoy breathtaking views of the rugged cliffs. Some tours even feature a barbecue onboard, where you can savour freshly grilled fish while taking in the panoramic views of the sparkling ocean.

6. Camel Ride

A camel ride around Agadir offers a unique and memorable way to explore the city’s surrounding dunes and beaches. This activity is perfect for families, couples, or solo travellers seeking a more traditional experience. The rides typically last between one and two hours, allowing you to journey through the golden sand dunes or along the scenic coastline. Along the way, you’ll have plenty of opportunities to stop for photos, enjoy the views, and learn about the local environment from your guide.

Some tours also include a visit to a Berber village, where you can experience authentic hospitality and taste traditional Moroccan tea. Prices for a camel ride range from £15 to £40 ($20 to $50 USD) depending on the duration and the included experiences. Whether you’re looking for a peaceful journey through the desert or a more adventurous ride along the beach, this excursion is a fantastic way to connect with Agadir’s natural beauty.

7. Memory Museum

The Agadir Memory Museum is dedicated to telling the story of the 1960 earthquake that devastated the city. Through photos, artefacts, and personal stories, that museum highlights the resilience of the people and how the city rebuilt itself in the aftermath of this tragic event. This emotional and informative museum provides a deeper understanding of Agadir’s history, offering a moving insight into the strength of its residents.

8. Agadir's marina

Agadir’s Marina is a modern, vibrant area that’s perfect for winding down after a day of sightseeing. With views of luxurious yachts, traditional fishing boats, and the endless Atlantic Ocean, it offers a stunning backdrop. The marina is home to a variety of upscale restaurants, cafés, and shops, making it an ideal spot to relax, shop, or enjoy a meal by the water.

Unlike other bustling marinas in Morocco, such as Tangier’s, Agadir’s marina is more focused on beach tourism and has a calmer, more relaxed vibe. It’s also a great starting point for water activities, such as boat trips or jet skiing, which can be easily arranged at the marina. After a busy day, enjoy a tranquil evening by the sea, watching the sunset over the water.

9. Taghazout Beach

Located just 15 kilometres north of Agadir, Taghazout Beach is renowned for its natural beauty and laid-back atmosphere. Surrounded by dramatic mountain views and offering a tranquil setting, it’s the perfect place for anyone looking to relax and unwind.

For surfers, Taghazout is one of Morocco’s top destinations. With its world-class waves, it attracts surfers from all over the globe, catering to all skill levels. Whether you’re a beginner learning the ropes or an experienced surfer seeking challenging breaks, Taghazout offers something for everyone.

Some of the best surf spots around Taghazout include Anchor Point, famous for its long, powerful left-hand break that has been a favourite of surfers for decades. Panorama is another popular spot, offering consistent waves and a more relaxed vibe, perfect for intermediate surfers. For beginners, La Source is an ideal spot, where gentle, manageable waves make it easier to catch your first ride. Killer Point, located further up the coast, is known for its thrilling right-hand break, offering waves for more advanced surfers seeking a challenge.

Beyond surfing, Taghazout Beach has plenty to offer. You can relax on the golden sands, take a scenic walk along the coastline, or explore the village of Taghazout itself, a charming surf town with narrow streets and vibrant local culture. There are also plenty of beachfront cafés, restaurants, and surf shops where you can enjoy a meal, sip a refreshing drink, or shop for the latest surf gear.

10. Relax at Agadir beach

Agadir Beach, stretching over 10 kilometres of golden sand, is one of the city’s main attractions. It’s the perfect spot for a relaxed day, whether you’re with family or enjoying a romantic getaway. The calm waters make it ideal for swimming, and the beach is well-equipped with tourist-friendly services.

There are plenty of beach clubs where you can rent sunbeds, grab a cool drink from a seaside café, or try out water sports like jet skiing or paddleboarding. Agadir Beach is also a great place for a scenic walk along the Corniche, where you can enjoy stunning views of the ocean and watch the sun set over the horizon.

11. Paradise Valley

Just 45 minutes from Agadir, Paradise Valley lives up to its name as a true oasis tucked away in the foothills of the Atlas Mountains. This lush valley is a haven of natural beauty, featuring a winding river, emerald pools, and palm trees surrounded by dramatic rock formations. It’s a peaceful retreat, perfect for a day trip to escape the hustle and bustle of the city.

Hikers will find trails of varying difficulty, offering plenty of opportunities to admire stunning waterfalls and even interact with friendly locals who often sell handmade crafts or offer traditional Moroccan mint tea. Some paths lead to hidden gems, where you can dive into crystal-clear water or relax under the shade of a tree. Families with children will love the calm pools for safe splashing and exploring. Seniors can enjoy the serenity of the setting, while groups of friends or solo travellers can discover hiking trails leading to secluded spots and breathtaking viewpoints. The valley is also ideal for couples seeking a romantic escape.

Many tours include a guided walk, time for swimming, and even a picnic in the heart of the valley. Entrance is free, but organised trips may range from $20 to $50 (or £15 to £40), depending on the itinerary. Be sure to wear comfortable shoes and bring swimwear, sunscreen, and water for a truly refreshing day in nature.

12. Amazigh heritage museum

Located in the heart of Agadir on Hassan II Avenue, the Amazigh Heritage Museum offers a fascinating dive into the rich culture of the Berber people, who have shaped Morocco’s history for centuries. This museum is a treasure trove of artefacts, from intricately designed jewellery and traditional textiles to ancient tools and musical instruments.

Highlights include vibrant Berber carpets, which reveal the unique patterns of each tribe, and elaborate silver jewellery, reflecting the artistry of local craftsmen. Informative panels and photographs accompany the exhibits, providing context about traditional Amazigh life, from daily customs to celebrations and rituals.

The museum is accessible and compact, making it easy to explore in an hour or two. Entry fees are affordable, typically around $3–$5 (or £2–£4). It’s a great way to connect with Morocco’s cultural roots and gain a deeper appreciation for the country’s diverse heritage.

13. Legzira Beach

About two hours south of Agadir, Legzira Beach is a must-see destination renowned for its breathtaking red rock arches that frame the Atlantic Ocean. These natural formations, shaped over centuries by wind and waves, create a dramatic and unforgettable backdrop, especially during sunset when the colours seem to come alive.

Legzira is ideal for photographers, adventure seekers, and anyone craving a serene beach experience. Unlike the bustling shores of Agadir, this beach offers a wild, unspoiled charm perfect for long walks, meditative moments, or simply soaking up the beauty of nature.

For younger travellers or groups of friends, the beach’s secluded vibe makes it an exciting spot for exploration. Although the area is quiet, there are a few cafés and small restaurants nearby where you can enjoy fresh seafood with an unbeatable ocean view.

14. Souss-Massa National park

Just 40 kilometres south of Agadir, Souss-Massa National Park is a paradise for nature lovers and wildlife enthusiasts. Covering an impressive 33,800 hectares, this protected area boasts diverse landscapes, from sweeping sand dunes to lush wetlands. It’s a haven for Morocco’s unique flora and fauna, including several rare and endangered species. Birdwatchers will be delighted by the chance to spot the iconic bald ibis, along with flamingos, herons, and other migratory birds.

The park features several popular hiking trails. The Oued Massa Trail meanders along the banks of the Massa River, offering views of waterfowl and grazing gazelles. The Dune Circuit leads you through golden sands with stunning panoramic vistas, while the Wetlands Walk takes you to prime birdwatching locations, often frequented by flamingos. For a deeper understanding of the park’s ecosystems, join a guided safari led by local experts who can point out hidden wildlife and share insights about the region’s natural wonders.

15. Crocoparc

Crocoparc Agadir is a must-visit for families looking for a fun and educational outing. Home to over 300 crocodiles, this unique theme park offers a safe and exciting way to observe these fascinating creatures up close. Kids will be captivated by the sheer size of the crocodiles, while parents can enjoy the beautifully designed space that blends entertainment with education.

Beyond the crocodile enclosures, the park features vibrant exotic gardens filled with colourful flowers, lush greenery, and peaceful spots to relax. Children will love exploring the interactive displays, which share fascinating facts about crocodile behaviour, diet, and conservation efforts in an engaging and accessible way.

Crocoparc also caters to younger visitors with designated play areas, ensuring that kids of all ages have plenty to keep them entertained. The park is stroller-friendly, making it convenient for families with toddlers.