Formerly named Avenue of France, the Mohammed VI Avenue (from the Gueliz district) is the most modern and trendiest main road of Marrakech.
If the Medina is the historic center of Marrakech, the Mohammed VI Avenue is the modern and economic heart of the city. Young, lively, and dynamic, this main road was opened in 2004. It contains the head offices of many brands and big banks, restaurants, fast food, coffee shops, several stores, but also the biggest night club of the country - The Pacha of Marrakech -, the Royal Theater, the multiplex Mégarama, and the Al Mazar shopping mall. Although faithful to the Moroccan traditional architectural style, the new buildings are contemporary and luxury.
To make the most of this beautiful avenue, it is better to have a vehicle. If you don't have one, don't worry : at 154 boulevard Mohamed V and at the Marrakesh Menara airport, you will find Hertz car rental agencies.